FILA — Bellissimo
When high style and high performance come together around a storied Italian brand — that’s Bellissimo! We created a 360 campaign to relaunch and reinvigorate FILA.
Our role: Concepting, editing, and production for social
We captured moments from around the Bellissimo Country Club to create teaser content ahead of our film release.
We created oodles of content to sustain the film’s momentum, promote the new CASA FILA Collection, and reintroduce the FILA brand to a new social audience.
My favorite part: congratulating Wimbledon’s newest champion, Barbora Krejčíková.
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06.
Part of building the campaign world on social is bringing folks behind the scenes.
Aaaand one last quick punch we put together.
ECD: Bruno Luglio
CDs: Lucas Tristão & Sara Phillips
Art Director / Partner: Eleni Alafoginis
Brand Film: Directed by François Rousselet and produced by DIVISION
Photography: Paulo Vivanco & Max Siedentopf
Social Editors: Andre Deko & Hongwon Suh