Ryan King's Portfolio

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	<title>Ryan King's Portfolio</title>
	<link>https://ryanking.work</link>
	<description>Ryan King's Portfolio</description>
	<pubDate>Tue, 14 Jul 2026 18:13:04 +0000</pubDate>
	<generator>https://ryanking.work</generator>
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	<item>
		<title>Index</title>
				
		<link>https://ryanking.work/Index</link>

		<pubDate>Wed, 22 Dec 2021 13:16:12 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/Index</guid>

		<description>RYAN KING
Copywriter!</description>
		
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		<title>HERSHEY'S x Pokémon</title>
				
		<link>https://ryanking.work/HERSHEY-S-x-Pokemon</link>

		<pubDate>Fri, 10 Apr 2026 17:15:13 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/HERSHEY-S-x-Pokemon</guid>

		<description>Team Rocket’s KISSES Caper
Pokémon HERSHEY’S KISSES are here, but your favorite bittersweet buffoons want in on the drop. Can you snag your bag before Team Rocket gets there first?


	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/77f9c19883f9d7bd6b5e57bca677a42b0ada823a1c13338c2975684277e934c8/newspaper.gif" data-mid="249026942" border="0"  src="https://freight.cargo.site/w/800/i/77f9c19883f9d7bd6b5e57bca677a42b0ada823a1c13338c2975684277e934c8/newspaper.gif" /&#62;
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&#38;nbsp;

Team Rocket hijacked HERSHEY’S social feeds to taunt trainers and build intrigue. Their hijinks took over and took off on social.

&#60;img width="2500" height="1066" width_o="2500" height_o="1066" data-src="https://freight.cargo.site/t/original/i/7b427269be3cfb152afc88c3eb96e0303aaf55a565d2bc706fa1428c036eed8e/trt.png" data-mid="251566990" border="0"  src="https://freight.cargo.site/w/1000/i/7b427269be3cfb152afc88c3eb96e0303aaf55a565d2bc706fa1428c036eed8e/trt.png" /&#62;
	
	
Once the KISSES were out, we encouraged trainers to get those KISSES before Team Rocket snatches them up with their oily leather gloves.

	
Who said print was dead? I wrote a whole article for our detective to read on set.
&#60;img width="3375" height="5850" width_o="3375" height_o="5850" data-src="https://freight.cargo.site/t/original/i/2f8e88d46238ced56fb8572f0e5789f27ec7f891373137e5cd4509cd3415d8db/newspaper-new2.JPG" data-mid="248235267" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/2f8e88d46238ced56fb8572f0e5789f27ec7f891373137e5cd4509cd3415d8db/newspaper-new2.JPG" /&#62;
At last, we sent Team Rocket blasting off again.
	
	
Our campaign centered on the iconic Team Rocket “R.”


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We built a highly tactile set, centered on the evidence board of a determined, if a bit slow, detective.

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And our fans loved it!
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If you’re still here, check out our cutdown for Twitch.

Made at The Martin Agency
New York, 2026
Art Director / Partner: Yul Han
ACD: Rushil Nadkarni
GCD: Allison Rude

Director: Charles Todd 
Production: Scheme EngineDP: Peter Pascucci

Edit: ArcadeEditor: Alex PirroneMusic: Overcoast

MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>FILA</title>
				
		<link>https://ryanking.work/FILA</link>

		<pubDate>Mon, 15 Jul 2024 14:04:41 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/FILA</guid>

		<description>FILA — Bellissimo

When high style and high performance come together around a storied Italian brand — that’s&#38;nbsp;Bellissimo! We created a 360 campaign to relaunch and reinvigorate FILA. 

Some insanely talented people made the hero film, while Eleni and I owned the social campaign - from concept to production.


We created oodles of social-first content to tease the film and then sustain its momentum. These moments around the Bellissimo Country Club promoted the new CASA FILA Collection and reintroduced FILA to a new and younger audience.
	
	
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06.

My favorite part: congratulating Wimbledon’s newest champion, Barbora Krejčíková.
&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/a0d4cec960e2cd185ebe39f44c0d18a47d3c3ea8bed5485db4dce914ae11d5de/File.jpg" data-mid="214657289" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/a0d4cec960e2cd185ebe39f44c0d18a47d3c3ea8bed5485db4dce914ae11d5de/File.jpg" /&#62;


Part of building the campaign world on social is bringing folks behind the scenes.

Aaaand one last quick punch we put together.
Made at Sid Lee
ECD: Bruno Luglio
CDs: Lucas Tristão &#38;amp; Sara PhillipsArt Director / Partner: Eleni Alafoginis

Brand Film: Directed by François Rousselet and produced by DIVISIONPhotography: Paulo Vivanco &#38;amp; Max Siedentopf
Social Editors: Andre Deko &#38;amp; Hongwon Suh


MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>FILA - Brand</title>
				
		<link>https://ryanking.work/FILA-Brand</link>

		<pubDate>Mon, 15 Jul 2024 18:19:35 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/FILA-Brand</guid>

		<description>FILA — Brand
We made a brand book to refresh and reinvigorate the FILA brand. 
Our story refocuses FILA’s mission and messaging around Italian Sport Couture, crafted at the intersection of grit &#38;amp; grace. I wrote the book in tandem with a CD writer. Select spreads below :)
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Made at Sid Lee
Design Director: Damien BertelsCreative Director: Brad GettyAD / Partner: Eleni Alafoginis

Triptych shot by Ryan McGinley for FILA Plus


MORE WORK 👇
</description>
		
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	<item>
		<title>GEICO</title>
				
		<link>https://ryanking.work/GEICO</link>

		<pubDate>Tue, 14 Jul 2026 18:13:04 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/GEICO</guid>

		<description>GEICO - Local Takeovers


Everyone’s favorite gecko* showed up across the country, spreading word of savings and market dominance. These are our contributions.

New York 
Moynihan Train Hall, across from MSG, and all around town

	
&#60;img width="3484" height="1056" width_o="3484" height_o="1056" data-src="https://freight.cargo.site/t/original/i/0622bb683e62e82ba79e453657e51c9b45476052268e1422ceefa8395b56f9be/GEICO_NYC_MTH4_1.jpg" data-mid="252901146" border="0"  src="https://freight.cargo.site/w/1000/i/0622bb683e62e82ba79e453657e51c9b45476052268e1422ceefa8395b56f9be/GEICO_NYC_MTH4_1.jpg" /&#62;
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	&#60;img width="2080" height="704" width_o="2080" height_o="704" data-src="https://freight.cargo.site/t/original/i/21ede4d9d98b4b2ab152b32e689a441d04b163a21f5d2880906ad1fa497fcfbc/GEICO_NYC_TBA_700_North.jpg" data-mid="252901137" border="0"  src="https://freight.cargo.site/w/1000/i/21ede4d9d98b4b2ab152b32e689a441d04b163a21f5d2880906ad1fa497fcfbc/GEICO_NYC_TBA_700_North.jpg" /&#62;
	&#60;img width="2080" height="704" width_o="2080" height_o="704" data-src="https://freight.cargo.site/t/original/i/40ebd80403b49f9c8db196d1060364893c90287bfbbe69f1f69c23b570cf197f/GEICO_NYC_TBA_701_South.jpg" data-mid="252901138" border="0"  src="https://freight.cargo.site/w/1000/i/40ebd80403b49f9c8db196d1060364893c90287bfbbe69f1f69c23b570cf197f/GEICO_NYC_TBA_701_South.jpg" /&#62;
&#60;img width="1324" height="958" width_o="1324" height_o="958" data-src="https://freight.cargo.site/t/original/i/a07f273fb1e159987097b41f8cea6968b9610eded930a2b7858835c730e2095d/Screenshot-2026-10-05-at-11.37.21AM.png" data-mid="252901363" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/a07f273fb1e159987097b41f8cea6968b9610eded930a2b7858835c730e2095d/Screenshot-2026-10-05-at-11.37.21AM.png" /&#62;
	&#60;img width="682" height="938" width_o="682" height_o="938" data-src="https://freight.cargo.site/t/original/i/57a5f9dacf812af718c3062e0d25831df55ebd958b3953e7b1b1c2cfaf5c577c/GEICO_Cross-Functional-Creative-Review.007.jpeg" data-mid="252012209" border="0" data-scale="96" src="https://freight.cargo.site/w/682/i/57a5f9dacf812af718c3062e0d25831df55ebd958b3953e7b1b1c2cfaf5c577c/GEICO_Cross-Functional-Creative-Review.007.jpeg" /&#62;
	

&#60;img width="1721" height="498" width_o="1721" height_o="498" data-src="https://freight.cargo.site/t/original/i/a34350df809e57b40e80fd96cca1ff5d94f3843c8cc217d1eeafbae947f3ae71/GEICO_Cross-Functional-Creative-Review.009.jpeg" data-mid="252012211" border="0"  src="https://freight.cargo.site/w/1000/i/a34350df809e57b40e80fd96cca1ff5d94f3843c8cc217d1eeafbae947f3ae71/GEICO_Cross-Functional-Creative-Review.009.jpeg" /&#62;
&#60;img width="1717" height="496" width_o="1717" height_o="496" data-src="https://freight.cargo.site/t/original/i/7f8c97b467d0ff783bf04845ceafa78244079edc77654cdf664faa17170f6c8a/GEICO_Cross-Functional-Creative-Review.003.jpeg" data-mid="252012210" border="0"  src="https://freight.cargo.site/w/1000/i/7f8c97b467d0ff783bf04845ceafa78244079edc77654cdf664faa17170f6c8a/GEICO_Cross-Functional-Creative-Review.003.jpeg" /&#62;


Minneapolis
	&#60;img width="1547" height="872" width_o="1547" height_o="872" data-src="https://freight.cargo.site/t/original/i/d4eef403a07705b12381f8a783af538e2c7cdcb08b7fab386ddf2bd5308ee139/Screenshot-2026-07-28-at-5.15.30PM.png" data-mid="251056975" border="0"  src="https://freight.cargo.site/w/1000/i/d4eef403a07705b12381f8a783af538e2c7cdcb08b7fab386ddf2bd5308ee139/Screenshot-2026-07-28-at-5.15.30PM.png" /&#62;
	&#60;img width="1546" height="868" width_o="1546" height_o="868" data-src="https://freight.cargo.site/t/original/i/ae17edcd06c2b98d297f8bf11de0eb541f0335fbb616411513176a9f905600b1/Screenshot-2026-07-28-at-5.15.15PM.png" data-mid="251056974" border="0"  src="https://freight.cargo.site/w/1000/i/ae17edcd06c2b98d297f8bf11de0eb541f0335fbb616411513176a9f905600b1/Screenshot-2026-07-28-at-5.15.15PM.png" /&#62;

	
New Jersey
&#60;img width="1556" height="452" width_o="1556" height_o="452" data-src="https://freight.cargo.site/t/original/i/4452bad27b70e4399fab2b532a9e3734426992a554d25761b0b9c268490757f9/NJ-Local-Fall-OOH_Creative-Concepting.001.jpeg" data-mid="251189507" border="0"  src="https://freight.cargo.site/w/1000/i/4452bad27b70e4399fab2b532a9e3734426992a554d25761b0b9c268490757f9/NJ-Local-Fall-OOH_Creative-Concepting.001.jpeg" /&#62;*Actually, he’s almost everyones favorite gecko. When I was 6, my first pet was Murphy the leopard gecko. I still remember how the soft glow of his heat lamp cast shadows across my childhood room. He was kind, or as kind as a reptile can be. Following his premature death, my anguished sobs from the backseat inspired us to get a dog. His sacrifice stays with me.


Made at The Martin Agency
AD / Partner: Allison Farrell
CDs: Justin Cannon and Allie Nordstrom
GCD: Mik Manulik
CCO: Jerry HoakMORE WORK 👇
</description>
		
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	<item>
		<title>Angel's Envy</title>
				
		<link>https://ryanking.work/Angel-s-Envy</link>

		<pubDate>Sun, 31 Mar 2024 23:48:32 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/Angel-s-Envy</guid>

		<description>Angel’s Envy Triple Oak


Triple Oak is an all new bourbon blended in three unique finishing barrels from around the world. To launch it, we created a dazzling scene that literally reflects the blend’s dimensionality.

&#60;img width="4320" height="2882" width_o="4320" height_o="2882" data-src="https://freight.cargo.site/t/original/i/ee2cffab90e96b33c91d64c5cfd8fb064f5b07ae6eb8ceb84539301957c7f1b0/SHOT_01_CAMPAIGN_76_V4.jpg" data-mid="211703926" border="0"  src="https://freight.cargo.site/w/1000/i/ee2cffab90e96b33c91d64c5cfd8fb064f5b07ae6eb8ceb84539301957c7f1b0/SHOT_01_CAMPAIGN_76_V4.jpg" /&#62;&#60;img width="4320" height="2882" width_o="4320" height_o="2882" data-src="https://freight.cargo.site/t/original/i/f93cb8c885575d8025dadadb980213c788e778600d6b5a1456894a45b80b5098/AE-Triple-Oak-Comp-v3.png" data-mid="218204120" border="0"  src="https://freight.cargo.site/w/1000/i/f93cb8c885575d8025dadadb980213c788e778600d6b5a1456894a45b80b5098/AE-Triple-Oak-Comp-v3.png" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d9b3c91d61cedd42a95836e5684d1357d9e8ba702b297679f0c60946d77ba099/TripleOak_9x16_ThreeBarrels-1.png" data-mid="218204577" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/d9b3c91d61cedd42a95836e5684d1357d9e8ba702b297679f0c60946d77ba099/TripleOak_9x16_ThreeBarrels-1.png" /&#62;


	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/61ab330ab16e5df10fc95cef4444e1d20450b9ad75ab3f405a8673f060ef3d61/TripleOak_9x16_NovelBlend-1.png" data-mid="218204578" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/61ab330ab16e5df10fc95cef4444e1d20450b9ad75ab3f405a8673f060ef3d61/TripleOak_9x16_NovelBlend-1.png" /&#62;

	&#60;img width="712" height="401" width_o="712" height_o="401" data-src="https://freight.cargo.site/t/original/i/1b83a22c0cb5f9d0c3e074c9b5122f1577024e4ecb8705b5325a0f98213e15d5/ae_spin-ezgif.com-crop.gif" data-mid="218284525" border="0"  src="https://freight.cargo.site/w/712/i/1b83a22c0cb5f9d0c3e074c9b5122f1577024e4ecb8705b5325a0f98213e15d5/ae_spin-ezgif.com-crop.gif" /&#62;
	&#60;img width="1146" height="644" width_o="1146" height_o="644" data-src="https://freight.cargo.site/t/original/i/537d6c9a4170c1e347d8d3c46b3e6759c70c9e504ad4e695eca7363c698f03bb/AE_teaser-2.gif" data-mid="218284526" border="0"  src="https://freight.cargo.site/w/1000/i/537d6c9a4170c1e347d8d3c46b3e6759c70c9e504ad4e695eca7363c698f03bb/AE_teaser-2.gif" /&#62;

Our stills were featured in Forbes and Food &#38;amp; Wine.


Made at Sid Lee
Montreal, QC, 2024
Creative Director: Omeed Boghraty
Art Director / Partner: Eleni Alafoginis
Directors &#38;amp; Photography: Les Garçons
Production: L’Eloi

MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>OREO</title>
				
		<link>https://ryanking.work/OREO</link>

		<pubDate>Fri, 10 Apr 2026 17:31:24 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/OREO</guid>

		<description>It’s Not A Cookie, It’s an OREO

There’s just nothing like eating an OREO.

	
	&#60;img width="1197" height="670" width_o="1197" height_o="670" data-src="https://freight.cargo.site/t/original/i/fa5f2804f58d071d2228aabae0d975abd42c475b0197da252f2f4d4d01eaf603/Screenshot-2026-06-16-at-2.46.28PM.png" data-mid="249515798" border="0"  src="https://freight.cargo.site/w/1000/i/fa5f2804f58d071d2228aabae0d975abd42c475b0197da252f2f4d4d01eaf603/Screenshot-2026-06-16-at-2.46.28PM.png" /&#62;&#60;img width="1197" height="672" width_o="1197" height_o="672" data-src="https://freight.cargo.site/t/original/i/b63f663c522be42d4ebbda0eee81eb89d88eb6dfd4f716d2031f7affa3aa26e3/Screenshot-2026-06-16-at-2.47.29PM.png" data-mid="249515803" border="0"  src="https://freight.cargo.site/w/1000/i/b63f663c522be42d4ebbda0eee81eb89d88eb6dfd4f716d2031f7affa3aa26e3/Screenshot-2026-06-16-at-2.47.29PM.png" /&#62;&#60;img width="2392" height="1344" width_o="2392" height_o="1344" data-src="https://freight.cargo.site/t/original/i/6d43264d0403b190aaebc620170b582ad7bdff3a282d03bbb1acaa1edb154253/Screenshot-2026-06-16-at-3.00.25PM.png" data-mid="249515809" border="0"  src="https://freight.cargo.site/w/1000/i/6d43264d0403b190aaebc620170b582ad7bdff3a282d03bbb1acaa1edb154253/Screenshot-2026-06-16-at-3.00.25PM.png" /&#62;
	&#60;img width="1196" height="670" width_o="1196" height_o="670" data-src="https://freight.cargo.site/t/original/i/1bc833988530d2703a3ef1f3d561cca8ddf006d6716727a41165ce964ebdc822/Screenshot-2026-06-16-at-2.45.56PM.png" data-mid="249515799" border="0"  src="https://freight.cargo.site/w/1000/i/1bc833988530d2703a3ef1f3d561cca8ddf006d6716727a41165ce964ebdc822/Screenshot-2026-06-16-at-2.45.56PM.png" /&#62;&#60;img width="1196" height="671" width_o="1196" height_o="671" data-src="https://freight.cargo.site/t/original/i/aff8983cbe9d07453bba75c9c94564754e98d991d02dd98ad5ecca83e2674388/Screenshot-2026-06-16-at-2.46.14PM.png" data-mid="249515804" border="0"  src="https://freight.cargo.site/w/1000/i/aff8983cbe9d07453bba75c9c94564754e98d991d02dd98ad5ecca83e2674388/Screenshot-2026-06-16-at-2.46.14PM.png" /&#62;&#60;img width="1198" height="672" width_o="1198" height_o="672" data-src="https://freight.cargo.site/t/original/i/73e08e29d1bfcea5b8aa2f60a9767acf29e9574b78cd3dfd8ef1f96a59e0a5c0/Screenshot-2026-06-16-at-2.47.53PM.png" data-mid="249515808" border="0"  src="https://freight.cargo.site/w/1000/i/73e08e29d1bfcea5b8aa2f60a9767acf29e9574b78cd3dfd8ef1f96a59e0a5c0/Screenshot-2026-06-16-at-2.47.53PM.png" /&#62;

Made at The Martin Agency
Art Director / Partner: Yul Han
GCD: Paty Ortiz
Head of Design: Rique Santiago
ECD: Jordi Martinez

Director: Ink and Giants
Production and Music: Prodigious

MORE WORK 👇</description>
		
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