Ryan King's Portfolio

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	<title>Ryan King's Portfolio</title>
	<link>https://ryanking.work</link>
	<description>Ryan King's Portfolio</description>
	<pubDate>Fri, 10 Apr 2026 17:31:24 +0000</pubDate>
	<generator>https://ryanking.work</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://ryanking.work/Index</link>

		<pubDate>Wed, 22 Dec 2021 13:16:12 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/Index</guid>

		<description>RYAN KING
Copywriter!</description>
		
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	<item>
		<title>HERSHEY'S x Pokémon</title>
				
		<link>https://ryanking.work/HERSHEY-S-x-Pokemon</link>

		<pubDate>Fri, 10 Apr 2026 17:15:13 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/HERSHEY-S-x-Pokemon</guid>

		<description>Team Rocket’s KISSES Caper
Pokémon HERSHEY’S KISSES are back. But this time, Team Rocket wants in on the action We urged fans to snag their bag before those bittersweet buffons could nab them all.


	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/77f9c19883f9d7bd6b5e57bca677a42b0ada823a1c13338c2975684277e934c8/newspaper.gif" data-mid="249026942" border="0"  src="https://freight.cargo.site/w/800/i/77f9c19883f9d7bd6b5e57bca677a42b0ada823a1c13338c2975684277e934c8/newspaper.gif" /&#62;
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&#38;nbsp;

Team Rocket hijacked HERSHEY’S social feeds to taunt trainers and build intrigue. Their hijinks took over and took off on social.
&#60;img width="2500" height="1066" width_o="2500" height_o="1066" data-src="https://freight.cargo.site/t/original/i/7b427269be3cfb152afc88c3eb96e0303aaf55a565d2bc706fa1428c036eed8e/trt.png" data-mid="251566990" border="0"  src="https://freight.cargo.site/w/1000/i/7b427269be3cfb152afc88c3eb96e0303aaf55a565d2bc706fa1428c036eed8e/trt.png" /&#62;
	
	
Once the KISSES were out, we encouraged trainers to get those KISSES before Team Rocket snatches them up with their oily leather gloves.

	
Who said print was dead? I wrote a whole article for our detective to read on set.
&#60;img width="3375" height="5850" width_o="3375" height_o="5850" data-src="https://freight.cargo.site/t/original/i/2f8e88d46238ced56fb8572f0e5789f27ec7f891373137e5cd4509cd3415d8db/newspaper-new2.JPG" data-mid="248235267" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/2f8e88d46238ced56fb8572f0e5789f27ec7f891373137e5cd4509cd3415d8db/newspaper-new2.JPG" /&#62;
At last, we sent Team Rocket blasting off again.
	
	
Our campaign centered on the iconic Team Rocket “R.”


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We built a highly tactile set, centered on the evidence board of a determined, if a bit slow, detective.

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And our fans loved it!
&#60;img width="2445" height="1093" width_o="2445" height_o="1093" data-src="https://freight.cargo.site/t/original/i/2f5a18ece948481eaf6f495a828a876d13761c11172cc4941532523a61f1c4e2/fan-react.png" data-mid="251566981" border="0"  src="https://freight.cargo.site/w/1000/i/2f5a18ece948481eaf6f495a828a876d13761c11172cc4941532523a61f1c4e2/fan-react.png" /&#62;
If you’re still here, check out our cutdown for Twitch.

Made at The Martin Agency
New York, 2026
Art Director / Partner: Yul Han
ACD: Rushil Nadkarni
GCD: Allison Rude

Director: Charles Todd 
Production: Scheme EngineDP: Peter Pascucci

Edit: ArcadeEditor: Alex PirroneMusic: Overcoast

MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>FILA</title>
				
		<link>https://ryanking.work/FILA</link>

		<pubDate>Mon, 15 Jul 2024 14:04:41 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/FILA</guid>

		<description>FILA — Bellissimo

When high style and high performance come together around a storied Italian brand — that’s&#38;nbsp;Bellissimo! We created a 360 campaign to relaunch and reinvigorate FILA. 
Some insanely talented people made the hero film, while Eleni and I owned the social campaign - from concept to production.


We created oodles of social-first content to tease the film and then sustain its momentum. These moments around the Bellissimo Country Club promoted the new CASA FILA Collection and reintroduced FILA to a new and younger audience.
	
	
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06.

My favorite part: congratulating Wimbledon’s newest champion, Barbora Krejčíková.
&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/a0d4cec960e2cd185ebe39f44c0d18a47d3c3ea8bed5485db4dce914ae11d5de/File.jpg" data-mid="214657289" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/a0d4cec960e2cd185ebe39f44c0d18a47d3c3ea8bed5485db4dce914ae11d5de/File.jpg" /&#62;


Part of building the campaign world on social is bringing folks behind the scenes.

Aaaand one last quick punch we put together.
Made at Sid Lee
ECD: Bruno Luglio
CDs: Lucas Tristão &#38;amp; Sara PhillipsArt Director / Partner: Eleni Alafoginis

Brand Film: Directed by François Rousselet and produced by DIVISIONPhotography: Paulo Vivanco &#38;amp; Max Siedentopf
Social Editors: Andre Deko &#38;amp; Hongwon Suh


MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>FILA - Brand</title>
				
		<link>https://ryanking.work/FILA-Brand</link>

		<pubDate>Mon, 15 Jul 2024 18:19:35 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/FILA-Brand</guid>

		<description>FILA — Brand
We made a brand book to refresh and reinvigorate the FILA brand. 
Our story refocuses FILA’s mission and messaging around Italian Sport Couture, crafted at the intersection of grit &#38;amp; grace. I wrote the book in tandem with a CD writer. Select spreads below :)
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b34a1e02250837c303ba5ba82ec25737695562a684235494011fad2d37a5e935/1.png" data-mid="216234914" border="0"  src="https://freight.cargo.site/w/1000/i/b34a1e02250837c303ba5ba82ec25737695562a684235494011fad2d37a5e935/1.png" /&#62;&#60;img width="1970" height="1300" width_o="1970" height_o="1300" data-src="https://freight.cargo.site/t/original/i/11670fd8d420f16bdb08c70b2163f3bd792507de11e1c91771b703d9300d8ea8/FROM-DAMIEN.png" data-mid="216234925" border="0"  src="https://freight.cargo.site/w/1000/i/11670fd8d420f16bdb08c70b2163f3bd792507de11e1c91771b703d9300d8ea8/FROM-DAMIEN.png" /&#62;
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Made at Sid Lee
Design Director: Damien BertelsCreative Director: Brad GettyAD / Partner: Eleni Alafoginis

Triptych shot by Ryan McGinley for FILA Plus


MORE WORK 👇
</description>
		
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	<item>
		<title>Angel's Envy</title>
				
		<link>https://ryanking.work/Angel-s-Envy</link>

		<pubDate>Sun, 31 Mar 2024 23:48:32 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/Angel-s-Envy</guid>

		<description>Angel’s Envy Triple Oak


Triple Oak is an all new bourbon blended in three unique finishing barrels from around the world. To launch it, we created a dazzling scene that literally reflects the blend’s dimensionality.

&#60;img width="4320" height="2882" width_o="4320" height_o="2882" data-src="https://freight.cargo.site/t/original/i/ee2cffab90e96b33c91d64c5cfd8fb064f5b07ae6eb8ceb84539301957c7f1b0/SHOT_01_CAMPAIGN_76_V4.jpg" data-mid="211703926" border="0"  src="https://freight.cargo.site/w/1000/i/ee2cffab90e96b33c91d64c5cfd8fb064f5b07ae6eb8ceb84539301957c7f1b0/SHOT_01_CAMPAIGN_76_V4.jpg" /&#62;&#60;img width="4320" height="2882" width_o="4320" height_o="2882" data-src="https://freight.cargo.site/t/original/i/f93cb8c885575d8025dadadb980213c788e778600d6b5a1456894a45b80b5098/AE-Triple-Oak-Comp-v3.png" data-mid="218204120" border="0"  src="https://freight.cargo.site/w/1000/i/f93cb8c885575d8025dadadb980213c788e778600d6b5a1456894a45b80b5098/AE-Triple-Oak-Comp-v3.png" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d9b3c91d61cedd42a95836e5684d1357d9e8ba702b297679f0c60946d77ba099/TripleOak_9x16_ThreeBarrels-1.png" data-mid="218204577" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/d9b3c91d61cedd42a95836e5684d1357d9e8ba702b297679f0c60946d77ba099/TripleOak_9x16_ThreeBarrels-1.png" /&#62;


	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/61ab330ab16e5df10fc95cef4444e1d20450b9ad75ab3f405a8673f060ef3d61/TripleOak_9x16_NovelBlend-1.png" data-mid="218204578" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/61ab330ab16e5df10fc95cef4444e1d20450b9ad75ab3f405a8673f060ef3d61/TripleOak_9x16_NovelBlend-1.png" /&#62;

	&#60;img width="712" height="401" width_o="712" height_o="401" data-src="https://freight.cargo.site/t/original/i/1b83a22c0cb5f9d0c3e074c9b5122f1577024e4ecb8705b5325a0f98213e15d5/ae_spin-ezgif.com-crop.gif" data-mid="218284525" border="0"  src="https://freight.cargo.site/w/712/i/1b83a22c0cb5f9d0c3e074c9b5122f1577024e4ecb8705b5325a0f98213e15d5/ae_spin-ezgif.com-crop.gif" /&#62;
	&#60;img width="1146" height="644" width_o="1146" height_o="644" data-src="https://freight.cargo.site/t/original/i/537d6c9a4170c1e347d8d3c46b3e6759c70c9e504ad4e695eca7363c698f03bb/AE_teaser-2.gif" data-mid="218284526" border="0"  src="https://freight.cargo.site/w/1000/i/537d6c9a4170c1e347d8d3c46b3e6759c70c9e504ad4e695eca7363c698f03bb/AE_teaser-2.gif" /&#62;

Our stills were featured in Forbes and Food &#38;amp; Wine.


Made at Sid Lee
Montreal, QC, 2024
Creative Director: Omeed Boghraty
Art Director / Partner: Eleni Alafoginis
Directors &#38;amp; Photography: Les Garçons
Production: L’Eloi

MORE WORK 👇</description>
		
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	<item>
		<title>OREO</title>
				
		<link>https://ryanking.work/OREO</link>

		<pubDate>Fri, 10 Apr 2026 17:31:24 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/OREO</guid>

		<description>It’s Not A Cookie, It’s an OREO

There’s just nothing like eating an OREO.

	
	&#60;img width="1197" height="670" width_o="1197" height_o="670" data-src="https://freight.cargo.site/t/original/i/fa5f2804f58d071d2228aabae0d975abd42c475b0197da252f2f4d4d01eaf603/Screenshot-2026-06-16-at-2.46.28PM.png" data-mid="249515798" border="0"  src="https://freight.cargo.site/w/1000/i/fa5f2804f58d071d2228aabae0d975abd42c475b0197da252f2f4d4d01eaf603/Screenshot-2026-06-16-at-2.46.28PM.png" /&#62;&#60;img width="1197" height="672" width_o="1197" height_o="672" data-src="https://freight.cargo.site/t/original/i/b63f663c522be42d4ebbda0eee81eb89d88eb6dfd4f716d2031f7affa3aa26e3/Screenshot-2026-06-16-at-2.47.29PM.png" data-mid="249515803" border="0"  src="https://freight.cargo.site/w/1000/i/b63f663c522be42d4ebbda0eee81eb89d88eb6dfd4f716d2031f7affa3aa26e3/Screenshot-2026-06-16-at-2.47.29PM.png" /&#62;&#60;img width="2392" height="1344" width_o="2392" height_o="1344" data-src="https://freight.cargo.site/t/original/i/6d43264d0403b190aaebc620170b582ad7bdff3a282d03bbb1acaa1edb154253/Screenshot-2026-06-16-at-3.00.25PM.png" data-mid="249515809" border="0"  src="https://freight.cargo.site/w/1000/i/6d43264d0403b190aaebc620170b582ad7bdff3a282d03bbb1acaa1edb154253/Screenshot-2026-06-16-at-3.00.25PM.png" /&#62;
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Made at The Martin Agency
Art Director / Partner: Yul Han
GCD: Paty Ortiz
Head of Design: Rique Santiago
ECD: Jordi Martinez

Director: Ink and Giants
Production and Music: Prodigious

MORE WORK 👇</description>
		
	</item>
		
		
	<item>
		<title>SEC</title>
				
		<link>https://ryanking.work/SEC</link>

		<pubDate>Sun, 26 Feb 2023 01:14:01 +0000</pubDate>

		<dc:creator>Ryan King's Portfolio</dc:creator>

		<guid isPermaLink="true">https://ryanking.work/SEC</guid>

		<description>SECRichmond Show — Silver
student work

What’s in the sweet tea that makes the SEC the best conference in all of college? Intensity. We are the SEC, and WE OWN INTENSE!

Rowdy Print
	
&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/811775543f43d3158886ff4c7492d84bdf0a7fb6964961d4f17ffe5912d714c7/LSUprint.jpg" data-mid="169703355" border="0"  src="https://freight.cargo.site/w/1000/i/811775543f43d3158886ff4c7492d84bdf0a7fb6964961d4f17ffe5912d714c7/LSUprint.jpg" /&#62;
&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/893a635f490630d2dec752252f6058b29bc270d12b4569f4c9915b6401fae148/Auburnprint.jpg" data-mid="169703353" border="0"  src="https://freight.cargo.site/w/1000/i/893a635f490630d2dec752252f6058b29bc270d12b4569f4c9915b6401fae148/Auburnprint.jpg" /&#62;
&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9a644f9117af920fb01249f800956846e5eed01d753778652065b136b0d2edc4/Bamaprint.jpg" data-mid="169703354" border="0"  src="https://freight.cargo.site/w/1000/i/9a644f9117af920fb01249f800956846e5eed01d753778652065b136b0d2edc4/Bamaprint.jpg" /&#62;
&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fa42d1f0e05515c1a1688c342b6e0d66dccf96a663b63ca275f55a064f57792d/UFprint.jpg" data-mid="169703356" border="0"  src="https://freight.cargo.site/w/1000/i/fa42d1f0e05515c1a1688c342b6e0d66dccf96a663b63ca275f55a064f57792d/UFprint.jpg" /&#62;


Bumper-to-Bumper Pride


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4a252cea282b9930c07dc5ee9a4ae6572d5b7e2e4228f883e9db2e2954e81fa1/FSU-UF-.jpg" data-mid="173250542" border="0"  src="https://freight.cargo.site/w/1000/i/4a252cea282b9930c07dc5ee9a4ae6572d5b7e2e4228f883e9db2e2954e81fa1/FSU-UF-.jpg" /&#62;
&#60;img width="2378" height="1350" width_o="2378" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f211bb5775fe85b884374327dc281f9d74cdff84944cc8e2b0af6bc9ac3d8a7/LSU.png" data-mid="173250610" border="0"  src="https://freight.cargo.site/w/1000/i/6f211bb5775fe85b884374327dc281f9d74cdff84944cc8e2b0af6bc9ac3d8a7/LSU.png" /&#62;
&#60;img width="2496" height="1398" width_o="2496" height_o="1398" data-src="https://freight.cargo.site/t/original/i/58a9e8f8889ca08dcb952a66e936d08b8fda29a5da0128a5bffc4b9dcfac9910/UGA.png" data-mid="173250544" border="0"  src="https://freight.cargo.site/w/1000/i/58a9e8f8889ca08dcb952a66e936d08b8fda29a5da0128a5bffc4b9dcfac9910/UGA.png" /&#62;
&#60;img width="2436" height="1368" width_o="2436" height_o="1368" data-src="https://freight.cargo.site/t/original/i/e7bc29de13727b8e20cb1dc27a979a17fcd9ff73046476641d983775076ef98a/SC.png" data-mid="173250543" border="0"  src="https://freight.cargo.site/w/1000/i/e7bc29de13727b8e20cb1dc27a979a17fcd9ff73046476641d983775076ef98a/SC.png" /&#62;
&#60;img width="3031" height="1705" width_o="3031" height_o="1705" data-src="https://freight.cargo.site/t/original/i/f745d3fd65327fde460155843b2acd448a1c079f0ed09a6d01992aaaa89f0702/Texas-A-M-sized-stickerupdated-.jpg" data-mid="174373041" border="0"  src="https://freight.cargo.site/w/1000/i/f745d3fd65327fde460155843b2acd448a1c079f0ed09a6d01992aaaa89f0702/Texas-A-M-sized-stickerupdated-.jpg" /&#62;
&#60;img width="2400" height="1344" width_o="2400" height_o="1344" data-src="https://freight.cargo.site/t/original/i/46b46fca981782a6989c6986920272423e0d18eff0885b6e3430fa97d83f17f7/vanderbiltupdated.jpg" data-mid="174373032" border="0"  src="https://freight.cargo.site/w/1000/i/46b46fca981782a6989c6986920272423e0d18eff0885b6e3430fa97d83f17f7/vanderbiltupdated.jpg" /&#62;


Eardrum Wallopin’ Radio

Southern Heat

&#60;img width="3408" height="2500" width_o="3408" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5a604eb4d41dd1358da66fff8365e832631a995a53d7067dad40b6d3c235270b/Serious-Southern-Sauce.png" data-mid="169703349" border="0"  src="https://freight.cargo.site/w/1000/i/5a604eb4d41dd1358da66fff8365e832631a995a53d7067dad40b6d3c235270b/Serious-Southern-Sauce.png" /&#62;
Righteous Ramblin’ Manifesto

&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/067296830f52519d7736be6ce0b6c641a57da3252d57e71ee1aa5544e8a4ff0c/manifestoSEC.jpg" data-mid="169703350" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/067296830f52519d7736be6ce0b6c641a57da3252d57e71ee1aa5544e8a4ff0c/manifestoSEC.jpg" /&#62;
Richmond, VA, 2023
Art Director: Lanie Vorwerk
Resident SEC Alum: Eleni Alafoginis


MORE WORK 👇

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