FILA — Bellissimo
When high style and high performance come together around a storied Italian brand — that’s Bellissimo! We created a 360 campaign to relaunch and reinvigorate FILA.
Our role: Social campaign rollout - concepting, editing, and production
We created oodles of social-first content to tease the film and then sustain its momentum. These moments around the Bellissimo Country Club promoted the new CASA FILA Collection and reintroduced FILA to a new and younger audience.
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06.
My favorite part: congratulating Wimbledon’s newest champion, Barbora Krejčíková.
Part of building the campaign world on social is bringing folks behind the scenes.
Aaaand one last quick punch we put together.
Made at Sid Lee
ECD: Bruno Luglio
CDs: Lucas Tristão & Sara Phillips
Art Director / Partner: Eleni Alafoginis
Brand Film: Directed by François Rousselet and produced by DIVISION
Photography: Paulo Vivanco & Max Siedentopf
Social Editors: Andre Deko & Hongwon Suh