FILA — Bellissimo
When high style and high performance come together around a storied Italian brand — that’s Bellissimo! We created a 360 campaign to relaunch and reinvigorate FILA.
Our role: Social campaign rollout - concepting, editing, and production
We created oodles of social-first content to tease the film and then sustain its momentum. These moments around the Bellissimo Country Club promoted the new CASA FILA Collection and reintroduced FILA to a new and younger audience.
My favorite part: congratulating Wimbledon’s newest champion, Barbora Krejčíková.
We concepted “Gelato Sportivo” as an Indian Wells activation and it ended up as its own :06.
Part of building the campaign world on social is bringing folks behind the scenes.
Aaaand one last quick punch we put together.
ECD: Bruno Luglio
CDs: Lucas Tristão & Sara Phillips
Art Director / Partner: Eleni Alafoginis
Brand Film: Directed by François Rousselet and produced by DIVISION
Photography: Paulo Vivanco & Max Siedentopf
Social Editors: Andre Deko & Hongwon Suh