FILA — Brand
We made a brand book to refresh and reinvigorate the FILA brand. Our story refocuses FILA’s mission and messaging around Italian Sport Couture, crafted at the intersection of grit & grace. I wrote the book in tandem with a CD writer. Select spreads below :)
Made at Sid Lee
Design Director: Damien Bertels
Creative Director: Brad Getty
AD / Partner: Eleni Alafoginis
Triptych shot by Ryan McGinley for FILA Plus