FILA — Brand Book
We made a brand book to bring FILA’s global team on board with our strategic and creative brand refresh. Our story refocuses FILA’s mission and messaging around Italian sport couture, crafted at the intersection of grit & grace. Select spreads below :)
My role: wrote the book in tandem with a CD writer
Design Director: Damien Bertels
Creative Director: Brad Getty
Triptych shot by Ryan McGinley for FILA Plus