Team Rocket’s KISSES Caper
Pokémon HERSHEY’S KISSES are back. But this time, Team Rocket wants in on the action We urged fans to snag their bag before those bittersweet buffons could nab them all.
Team Rocket hijacked HERSHEY’S social feeds to taunt trainers and build intrigue. Their hijinks took over and took off on social.
Once the KISSES were out, we encouraged trainers to get those KISSES before Team Rocket snatches them up with their oily leather gloves.
Who said print was dead? I wrote a whole article for our detective to read on set.
At last, we sent Team Rocket blasting off again.
Our campaign centered on the iconic Team Rocket “R.”
We built a highly tactile set, centered on the evidence board of a determined, if a bit slow, detective.
And our fans loved it!
If you’re still here, check out our cutdown for Twitch.
Made at The Martin Agency
New York, 2026
Art Director / Partner: Yul Han
ACD: Rushil Nadkarni
GCD: Allison Rude
Director: Charles Todd
Production: Scheme Engine
DP: Peter Pascucci
Edit: Arcade
Editor: Alex Pirrone
Music: Overcoast