Team Rocket’s KISSES Caper
Pokémon HERSHEY’S KISSES are back for year two. But this time, everyone’s favorite band of bittersweet buffoons wants in on the action. We urged fans to snag their bag before Team Rocket nabbed them all.
Ahead of launch, Team Rocket hijacked HERSHEY’S social feeds to taunt trainers and build intrigue. Their hijinks took over and took off on social.
Once the KISSES were out, we encouraged trainers to get those KISSES before Team Rocket snatches them up with their oily leather gloves.
Who said print was dead? I wrote a whole article for our detective to read on set.
At last, we sent Team Rocket blasting off again.
Our campaign centered on the iconic Team Rocket “R.”
We built a highly tactile set, centered on the evidence board of a determined, if a bit slow, detective.
If you’re still here, check out our cutdown for Twitch.
Made at The Martin Agency
Art Director / Partner: Yul Han
ACD: Rushil Nadkarni
GCD: Allison Rude
Director: Charles Todd
Production: Scheme Engine
DP: Peter Pascucci
Edit: Arcade
Editor: Alex Pirrone
Music: Overcoast