TIEMPO EXTRA
With no money and less time, we created a campaign to promote “Tiempo Extra”— a Miami Design Week gallery that upcycled used Inter Miami gear into sustainable art. A commentary on both the future of the sport, and of our planet.
Our role: Concept and execution alongside an ACD team - developing photography, motion, and OOH
Ahead of the opening, we teased the artwork throughout Miami, where soccer is an inseperable part of the culture.
We brought the pieces back to where they were born.
We also spent time in the gallery with Argentinian artist Carlos Herrera, capturing his process and how the work came to life in the space.
ECD: Bruno Luglio
Design Director: Damien Bertels
ACD: Jason Getty
ACD: Mari McMurray
AD/Partner: Eleni Alafoginis