eBay
D&AD SubmissioneBay wants to be the undisputed place for Gen Z Brits to sell their stuff. And while Gen Z doesn’t think much of selling, they are obsessed with seeking. We launched a new app feature that channels their fascination with “lost items” and sparks a hunt for hard-to-find novelty and nostalgia.
For The Judges’ Consideration
![](https://freight.cargo.site/t/original/i/be27ff57bd4103b69d20c5126996f6c8e634b5e1c8bdb68ea2ac4aa416217de0/1.gif)
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The Finders Feed
Looking for that long lost grail? Post a description and story to the feed. Or, you can explore the postings just like any other social media — you just might have what someone’s searching for.
“I can’t find this Care Bear Aqua mouse.”
![](https://freight.cargo.site/t/original/i/126902fddf11275e1a20313e8bd66b67da4f0dfc9c772593c438c0621561a5f2/Posting_smallest.gif)
![](https://freight.cargo.site/t/original/i/5845da331d61b84720f70de6f05fa3df9c5799d99cf67a37ea99160496eaa4a1/FindersFeedPopUp.png)
“Wait, I have one of those!”
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![](https://freight.cargo.site/t/original/i/24ae49959edc44a296219ceadcc207a5c4ba401bb6cd95a10e707cd80ff94985/Finding_Trimmed.gif)
Tube Takeover
Over the holidays, Gen Z heads to the treasure trove that is their childhood homes. We’ll take over the trains to get them in the seeking mindset.
![](https://freight.cargo.site/t/original/i/f32061708ad1166ef1ab8aff8ee69a6c164038331ef83000847d1f4b1b0dfd59/TUBE-OOH-1.png)
![](https://freight.cargo.site/t/original/i/eb054026cf6d146170a2a6ac99f8fe16ef15815cb407dac8496a014f757c79ae/TUBE-OOH2.png)
![](https://freight.cargo.site/t/original/i/139fd937b161855474b653839711ab0090f69bdecaf8015d05391c05dfef3ff8/ezgif.com-video-to-gif-4.gif)
![](https://freight.cargo.site/t/original/i/97b07f3f0de52ae3f5a29d6b7d3a60b86c158b4d5f9c3b0904ede64a7d97d30c/Copy-of-Everything-pt-2-tube.png)
![](https://freight.cargo.site/t/original/i/7e91a2771491e7a5c368971d76d78dee863a40046f6ef5df1a27fc7e3b2778cf/TUBE-ESCALATOR.png)
![](https://freight.cargo.site/t/original/i/29fbca75872d3d6a05b424822f58313fb8bc8a07ef3ea40ea7c41be4d8352836/TUBE-ENTRY-copy.png)
Art Director: Eleni Alafoginis
Experience Designer: Peyton Spangler
Strategist: Will Russell
Brand Manager: Hannah Zetty